THE AD SETUP CHECKLIST

If it isn't measured, it isn't optimized.

• Meta Pixel installed on every page in the funnel
• Key events firing correctly: Page View, Lead, Booked Call — tested, not assumed
• Pixel confirmed live in Events Manager, not just “installed”

Meta gives you exactly what you ask for.

• Objective set to conversions on a real event, not link clicks or engagement
• Optimizing toward the booked call or purchase, not the cheapest action
• Budget large enough to exit the learning phase

The click is worthless if the page doesn't close.

• Ad points to an owned page, not a lead-form or DM ad
• Landing page has one job: turn the click into a booked call
• Offer matches the exact person watching — buyer ad is not a seller ad

Speed to lead decides who wins the deal.

• Every lead lands directly in the CRM, not an inbox checked later
• Instant text or DM fires within seconds of opt-in
• Someone is notified in real time when a qualified lead comes in

The message beats the targeting, every time.

• First 2-3 seconds pass the scroll test — would a stranger stop?
• Hook speaks to a specific buyer or seller situation, not a generic listing
• At least 2 creative variations running to let the data decide

The final gate between plan and live spend.

• You can say, in one sentence, who this ad is for
• You know exactly what happens in the first 5 minutes after someone clicks
• You've checked this list against the live campaign, not the plan for it